Making more of emails and why your data base may be your most under-used resource

We’re pleased that Andrew Rastall of Connected Vets will be joining us at our Focus on our Digital Future Virtual Summit next Tuesday.

Andrew will be discussing how many practices spend large amounts of time and money on social media, Facebook in particular, yet only email their clients to remind them when a flea or worming treatment or a vaccine is due,  ignoring and underusing a hugely valuable resource.

He will explain how emails should deliver useful information and set up a dialogue; if you are using email to communicate with clients then emails from them must be answered and most importantly of all, emails should not be used as a blatant sales pitch.   Then there is the problem of extracting your emails from your PMS in an easy, user friendly fashion.   Andrew will explain how to set-up and measure a simple email marketing plan and will be joined by Gemma Higgs, Practice Manager at the Edgewood Veterinary Group, who will share examples of how her practice does it.

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So come and join us on 23rd of June for a day of live and interactive sessions from speakers like Andrew, at the forefront of digital development.  All sessions will be recorded and made available to attendees after the event, so you can catch up on every lecture at your leisure.

Click here for further details and to register.

We look forward to seeing you next week.