Congress Speakers

Dr Abosede “GB” Ajayi, MBBS, MRCP, MSc(SEM), FRCEM,Consultant in Emergency Medicine & Consultant Sports Physician, Chair – Medical Commission, European Universities Sports Association

Abosede, better known as “GB” is a practicing A&E doctor and sports doctor and currently works as Great Britain Sevens Team Doctor (for both men & women’s squad. She has extensive expertise in NHS and sport leadership garnered from experiences across 3 Olympic Games, 4 Commonwealth Games and 5 World University Games – 3 of these as Chief Medical Officer.

GB has a proven track record in forming and leading teams within the sporting and NHS environments and is uniquely placed to apply insights from years of working at the coal face in A&E, where she works under pressure, making life and death decisions daily; to help those working under extremes of pressure and scrutiny perform to their utmost and indeed excel and flourish in such environments.

GB is able to use her passion and energy, fuelled by these experiences to facilitate others in their journey to maximising and achieving their potential – whether on the field of play, in the classroom, on the shop-floor or in the board room, with particular focus on diversity in leadership.

Angie Arora, Seneca College, Toronto

Angie Arora is a registered Social Worker from Toronto, Canada with over 16 years of experience working at the cross-sections of the human-animal-bond, more specifically in the areas of pet loss and veterinary wellness.  As a Certified Compassion Fatigue Specialist, Angie works with animal-care providers to foster wellness and address systemic causes of burnout and compassion fatigue. She serves as the Board Secretary for the International Association of Veterinary Social Work, is the Research Chair for the International Association for Animal Hospice & Palliative Care and volunteers her time to address equity issues within veterinary medicine. She works with VetVine as a Virtual Pet Loss Facilitator and is the Lead Coach for their VETPeers Wellness and Professional Resiliency Coaching Program.

She is a Professor with Seneca College’s Social Service Worker Program, where she was the principal investigator of a research study that developed guidelines for veterinary teams to better support clients through their pets’ end of life. Angie obtained her Bachelor of Social Work from Ryerson University and Master of Social Work from York University.

Lisa Bainham, President of The Association of Administrators and Managers

Lisa is involved in all aspects of the practice, including, marketing, compliance, quality standards, accounting and business development.

Lisa was awarded Practice Manager of the Year 2015 by The Association of Dental Administrators and Managers and was very proud to also win Practice Manager of the year 2016 at the prestigious Dental Awards, and lead her Practice to win Best practice UK, Best Patient Care UK and Best team UK amongst many more.

Lisa has gained a wealth of knowledge and experience over her last 23 years as a practice manager and is now supporting other practice managers in her role as President of The Association of Administrators and Managers, who have members throughout the UK and speaking at a wide range of Dental Shows and Events and covers a wide range of topics including, Leadership, Team Building, Complaint handling, Marketing, Customer Service and patient journey training.

In addition to also running her own Dental Consultancy, helping other practices succeed and grow, Lisa is also a Judge for the prestigious Dentistry Awards and The Dental Awards, judging varied categories.

Helen Ballantyne, NHS

Helen graduated with a degree in Pharmacology in 2002, qualifying as a Registered Veterinary Nurse in the UK in 2005. She has worked nationally and internationally, gathering experience in referral medicine and surgery, charity practice, emergency nursing and exotics.

In 2013 she qualified as a human centred nurse, initially working in cardiothoracic intensive care. Currently she works as a Transplant Nurse Specialist. Day to day she supports living kidney donors through the process of donation. She also holds an on call role, managing the logistics of matching, retrieving and transplanting abdominal organs from deceased donors.

Helen remains a RVN and has developed a strong interest in the principles of One Health. Her first textbook, Veterinary Nursing Care Plans: Theory and Practice was published in 2018. Currently she is working on her MSc Healthcare Management.

Dr. Craig Bennett, Chief Executive, The Wildlife Trusts

Craig started as Chief Excecutive of The Wildlife Trusts in April 2020, with the ambition of putting a third of the UK’s land and sea into nature recovery by 2030.

He has been described as “one of the country’s top environmental campaigners”, by The Guardian as “the very model of a modern eco-general” and has been listed as one of the UK’s top “social media CEOs”.

Craig was previously CEO of Friends of the Earth where he re-focused the organisation on its unique role of empowering communities to take action to tackle the climate and ecological crisis. This resulted in a step-change in the scale and impact of the movement with over 200 new Friends of the Earth community groups set up during his tenure. Craig led Friends of the Earth to numerous campaign victories including bees, fracking and against the expansion of Heathrow Airport.

Earlier in his career, Craig was Deputy Director at The University of Cambridge Institute for Sustainability Leadership (CISL), and Director of The Prince of Wales’s Corporate Leaders Group on Climate Change (from 2007 to 2010). Before that, he campaigned on corporate accountability, trade, and wildlife issues at Friends of the Earth and on international wildlife crime at the Environmental Investigation Agency (EIA).

Craig has twenty years’ experience of designing and contributing to executive education and leadership programmes at numerous universities and business schools, including the Judge Business School, London Business School, and Duke CE. He is Honorary Professor of Sustainability and Innovation at Alliance Manchester Business School. He has a BSc (Hons) in Human and Physical Geography from The University of Reading and an MSc in Biodiversity Conservation from University College London, and an Honorary Doctoral degree from University College of Estate Management (UCEM).

Twitter: @CraigBennett3

Ian F Bitterlin CEng BSc(Hons), BA DipDesInn, FIET, MCIBSE

Ian is a Chartered Engineer with more than 50 years in engineering including 30 years’ experience in data-centre power and cooling, formerly CTO for Emerson Network Power in EMEA and Visiting Professor to the University of Leeds, and now principal at Critical Facilities Consulting.

An active blogger, trainer, author of many technical papers on critical power and cooling with presentations and keynote speeches made around the world, Ian is a Fellow of the IET and Member of CIBSE. In the past decade Ian has been Technical Chair of the Data Centre Council of techUK, Chair of the DCSG of the BCS, Accredited Tier Designer of the Uptime Institute and ex-Chair of the Technical Working Group in EMEA for The Green Grid.

In addition, Ian sits on data-centre standards committees and bodies, including as an Expert Member of TCT/7 – EN50600, Data Centre Infrastructure, Expert Member of ISO/IEC JCT1 SC39 WG1 ‘Resource Efficient Data Centres’, Project Editor of ISO/IEC 30134-1 and a member of BSI Committee IST/046 ‘Sustainability for, and by ICT’ and was awarded ‘Outstanding Contribution to the Data Centre Industry’ at both Data Centres Europe in 2009 and DatacenterDynamics EMEA in 2015.

Richard Casey, Blue Cross, VMG

Rich Casey worked in HR in a range of industry sectors before entering the veterinary world with PDSA in 2011. He joined Blue Cross in 2016 and is Head of Clinical Development, a role in which he oversees the development of the charity’s veterinary services and manages its partnerships with private veterinary practices. He is President of the Veterinary Management Group.

Caroline Clarke, Open University Business School

Caroline Clarke is a Senior Lecturer in Organisation Studies at the Open University Business School. She has a variety of research interests located within Organization Studies, with a particular emphasis on identity, anxiety, insecurity and power. Caroline’s empirical research includes a focus on first-opinion veterinary surgeons.  More recently, Caroline has developed an interest in post humanism, critical animal studies and managing in the Anthropocene.  Her work has been published a variety of journals including Human Relations, Organization Studies, Academy of Management Learning and Education, The Veterinary Record, and Gender, Work and Organisation.

Caroline lives outside Bath, together with her numerous children and a rather plump Duck Tolling Retriever called Paddy.

Caroline Collins MRCVS, Pennard Vets

Caroline is a practicing Vet with over 15years of experience and is Clinical Director at Pennard Vets. She believes in finding new and better ways to care for clients and their pets. It is this drive that has lead to constantly innovating and exploring Industry-leading advances to deliver this.

Carolyne Crowe BVetMed (Hons), BSc (Hons), MSc, Dip Coaching, Dip Stress Management and Wellbeing, FRCVS

Carolyne is head of training at the VDS. She is an experienced equine vet, an award-winning high performance coach, mentor, international speaker, researcher, and lecturer.  Carolyne has specific expertise and interest in creating healthy workplace cultures, positive leadership and is passionate about helping others thrive at work and in their lives.

Carolyne has a Masters degree in Workplace Health and Wellbeing, diplomas in stress management and wellbeing, personal and team resilience and was awarded Coach of Excellence accreditation and her Fellowship to the Royal College of Veterinary Surgeons in 2020 for her outstanding contribution to the profession.

Loving a challenge, in 2017, Carolyne ran 10 marathons in 10 days raising over £100,000 for the Brooke charity.

Rachel Davis PhD, PGDip, PGCAP, BSc (Hons.), FHEA

Rachel is a developmental coach and educator, dividing her time equally between private coaching clients and a part time senior lectureship in veterinary education at The Royal Veterinary College (RVC). Having started out life as a scientist, researching and teaching animal locomotion, Rachel slowly but surely became more interested in the learners than the learning.  Seven years spent in academic development at the RVC cemented this feeling and Rachel subsequently enrolled in a coaching training programme at The University of Hertfordshire in the hope of being more useful to her ‘learners in need’.  Realising she needed to create time and space to continue her coaching journey, Rachel left her full-time role at RVC to focus on a PGDip in Coaching and Mentoring Practice at Oxford Brookes University. Fast-forward four years and Rachel is still fascinated by learning and challenge and feels lucky to be able to combine her passions for people, conversation and learning in her personal and professional life.

Katherine Eitel Belt, LionSpeak

Katherine Eitel Belt is America’s Unscripted Communications Coach!  International speaker, author, and coach, Katherine is best known for helping professionals develop courageous, unscripted conversations with clients, co-workers, and audiences.  Whether communicating from the treatment room, boardroom, or from the stage, Katherine’s clients love her simple yet powerful formulas for delivering messages with clarity, courage, and inspiration.

Her company, LionSpeak, uses a proprietary leadership tool called The Lioness Principle to help dental, veterinary, and discretionary healthcare practices as well as corporate sales/executive teams achieve extraordinary results by leveraging their ability to communicate with greater impact.

Katherine is a Spotlight-On-Speaking champion, National Speaker’s Association member, Speaking Consulting Network board member, past-president of the Academy of Dental Management Consultants, Dental Business Institute faculty instructor, and recipient of the Linda Miles Spirit Award.

Matthew Flann BVetMed MRCVS, Pennard Vets

Matthew is a vet of 20 years experience and Managing Director at Pennard Vets. He believes in challenging the status quo and seeks to improve team engagement, service delivery and client experience in progressive, innovative ways.

Lynne Gaskarth, MRCVS, Drove Veterinary Hospital

Lynne Gaskarth is a Veterinary Surgeon and one of six business owners at the Drove Veterinary Hospital in Swindon, Wiltshire. Drove is a first opinion small animal practice, with a hospital and 6 branch practices. Lynne qualified from Liverpool in 1999, gained the RCVS Certificate in Small Animal Medicine in 2008, and is an advanced practitioner in small animal medicine.

Drove is an active member of XLVets UK, of which Lynne is also a Director, and Drove was the winner of the SPVS wellbeing large practice award in 2019.

Leading a team of 20 vets, Lynne continues to strongly believe that first opinion practice can provide a fulfilling clinical career as well as a satisfying work life balance and is a passionate supporter of flexible working patterns and a positive workplace culture .

David F. Giraldi, GP. Cert. Practice Management & Admin, CEO VetPartners Italia, National & International Congress Speaker

After almost 30 years’ experience as a practicing veterinarian, David F. Giraldi became the CEO of VetPartners Italia in 2019, with the aim of making the VetPartners Italia group the first choice in Italy.

Since then, VetPartners Italia has grown and has some of Italy’s most respected and trusted practices in the group that build on their success day by day with dedication and passion and share the same core values: Respect, collaboration and support for each other.

Following graduation in veterinary medicine at Bologna University in 1992, David moved to the UK where he worked in an equine practice in Newmarket and then in a busy mixed practice on the outskirts of London. After 6 years he moved back to Italy and opened the ‘Ospedale degli animali di Ferrara’, a 24/7 hospital offering 1st and 2nd opinions and specialized in small animal care.

During his career he became passionate about Practice Management and obtained a several qualifications in Business Management. In 2017 he obtained a GP Certificate in Practice Management and Administration. He founded the GP.Cert (P.M.&A.) Course for SCIVAC in Italy and he is the Italian representative for ESAVS for Practice Management.

David has spoken at several conferences both national and international talking in particular about ‘sustainable growth of the veterinarian profession’. He is particularly interested in change management and growth and has spoken extensively on the subject of change in highly volatile environment such as the present in Europe.

Practice Management has become vitally important in Italy and is now recognized essential for practices to grow and succeed.

David’s passion is to help vets develop structures/systems to achieve success with a healthy work life balance, improving both the standard of patient care and the workplace environment and therefore the welfare of colleagues, clients and their pets.

Mark Harwood, Hazlewoods

Mark has been with Hazlewoods since 2003 and works solely with veterinary practices. Mark advises on a whole range of matters including profit improvement, tax planning, valuations, ownership change and buying and selling practices. Mark regularly writes for the veterinary press and presents to the profession.

Kerrie Hedley, Chief Operating Officer, XLVets

Following graduation from the Royal Veterinary College in 2011, Kerry worked in 100% equine practice in the north east where she was always interested in the ‘business side’ of practice. Kerry joined the XLVets team in January 2015 as XLVets Equine Business Manager in a maternity cover role, offering the opportunity to try non-clinical work. Kerry now oversees the operational running of XLVets as Chief Operating Officer.

During the last few years of transitioning from clinical practice to a business role Kerry has undertaken the University of Liverpool Certificate in Veterinary Business Management and an MBA. Kerry undertook some research for her MBA dissertation into the barriers and enablers to female vets becoming business owners – ‘I feel very privileged to be continuing that important research to increase the representation of all veterinary women in leadership roles across the profession’.

Outside of work, Kerry can be found walking my two chocolate Labradors ‘Rolo’ and ‘Buttons’ in beautiful Northumberland, baking, doing yoga or taking on yet another DIY project!

Georgina Hills, RVN, IVC

Georgina started as a student veterinary nurse in 1995, and since then has worked throughout practices in the southwest as a nurse, Head Nurse and Practice Manager. Georgina completed the level 5 ILM diploma and in 2013 sat the Certificate in Veterinary Practice Management (CVPM) awarded by the VMG and won the Glynne Davis Memorial Award for outstanding achievement in the examination.  George now sits on the CVPM exam board and is a VMG Director.

In 2016 George joined Independent Vetcare as a Business Support Manager looking after North Wales and Cheshire and then in 2018 became Operations Manager for the North West of England.  In March 2021 George took on the role of Referrals Business Manager for Pride Veterinary Centre and now looks after a multi disciplinary team and referral service in Derby.

Dr Claire Hodgson  BVetMed CertAVP MRCVS co-founder of Veterinary Spoonholders Facebook community and British Veterinary Chronic Illness Support (BVCIS)

Claire is a queer, female vet living and working in the Greater Manchester area when not following her passion for travel and dance. She has worn many hats through her 20+ year veterinary career starting as mixed vet, then equine GP where she gained her CertAVP (EM) and now a small animal locum giving her more autonomy over her time and work.

“I was diagnosed with ME/CFS 7 years ago so am passionate about raising awareness and changing things for the many amazing folks out there working and living with chronic health issues. I confounded the Facebook community called Veterinary Spoonholders to provide people within our industry who live with health issues a safe space to find support, realise they are not alone and get tips and tricks on surviving and thriving despite the challenges they have. It’s become obvious through this group that a more formal voice is needed to raise awareness within the wider profession and to represent the community at a level that can facilitate the change and so we formed the group BVCIS.”

Dr Paul Horwood BVetMed MSc MBA MRCVS

Paul has had a varied career so far, initially an Officer in the Royal Marines, Paul left and trained as a vet at RVC, qualifying in 2000, but kept his links with the military, returning to the front line in Afghanistan in 2012 with the Grenadier Guards.

After an Internship at the Royal Veterinary College London, and the University of California, Paul joined Westpoint Farm Vets, becoming partner, owner and director along the way, before selling the Veterinary Group to Private Equity in 2015.

In 2017, Paul diversified out of clinical practice and set up a leadership training consultancy, Sandstone Communications, with some other interesting people he had met, using his experiences of business, adventuring, and the military to bring to life the soft skills we need to succeed.  It also supports, and mentors aspiring British Olympic athletes.

Paul has an MSc in Bovine Reproduction, an MBA from Open University, is a trustee of Vetlife, is a Mental Health First-aider, and is a founder of VetYou, a financial advice platform for the veterinary profession.

Diane James, Blue Cross

Diane James is the Manager of Blue Cross Pet Bereavement Support Service, having had a career in HR and training in both the human and animal world, Diane found her open door policy led her to complete her post graduate in counselling, which after working with human loss and grief, led to her dream job with Blue Cross. This role has seen the free support service grow to offer phone, email and recently the new addition of webchat. As well as accredited training and courses for animal professionals in the area of Pet loss, emotional support and Bereavement.

Diane works with many organisations, nationally and internationally, also being a member of the international association of Veterinary social workers, Diane has contributed to the training of the North American  association for Pet loss and bereavement counsellors, who use the Blue Cross Pet Grief cycle in the training they provide.

Diane regularly contributes to all forms of media locally and nationally, on the Topic of Pet Bereavement and is also co-chair of the academic based group pets passing, as well as this she is a Trustee of the Helplines Partnership board.

Silvia Janska BSc(Hons) MSc BVetMed PgCertVBM MRCVS

Silvia obtained a BSc in Veterinary Science and a MSc in Wild Animal Biology prior to graduation with a vet degree from RVC in 2014. Throughout her 8-year education at the RVC, she also worked in their e-Media department on various projects that enhanced student learning. After graduating she completed an equine internship and a Certificate in Veterinary Business Management at Liverpool University. Alongside her primary career as an ambulatory equine vet, Silvia also consults within the animal health industry ( and leads a project on flexible working in the vet profession (

Dr Hannah James CEnv, MIEMA, PhD, BSc – Sustainability Manager, VetPartners

Since January 2020 Hannah has been the Sustainability Manager for VetPartners, creating and delivering the company’s first sustainability strategy. She is also responsible for environmental compliance and CSR activities.

She joined VetPartners from Yorkshire Water, where she developed the company’s framework for natural, social and human capital assessments, embedding sustainable accounting principles throughout the business. In 2018 and 2019 she served on BSI’s expert committee for the ISO14007 standard: Determining Environmental Costs and Benefits – acting as UK delegate to the international working group.

Hannah began her career as a sustainability consultant with AECOM, specialising in energy efficient design and district heating. She has a PhD in Low Carbon Technologies from the University of Leeds – during which she was seconded to the Parliamentary Office of Science and Technology as an EPSRC Research Fellow – and a BSc in Environmental Sciences from the University of East Anglia

Elli Kalemtzaki, DVM, Certified Coach & NLP Practitioner

With 20 years in the veterinary industry and veterinary marketing in a region of 18 markets and extensive experience in coaching and leading workshops across Central Europe and the Middle East, Elli is passionate about helping veterinary professionals break out of the busy trap, create a more profitable veterinary practice, secure lifelong clients, and enjoy a work life balance.

Elli is a graduate of the Faculty of Veterinary Medicine of the Aristotle University of Thessaloniki in Greece and holds a postgraduate degree from the National School of Public Health in Athens, Greece. She is also a Professional Coach certified by Adler International, Toronto, Canada since 2010 and a Certified Practitioner of Neuro Linguistic programming since 2012. For more information about her work please visit

Gary Lafferty, Speaking and Presentation Coach

Gary Lafferty is a Speaking and Presentation Coach, International Speaker and 2 x #1-best-selling author of the books ‘Average to Expert’ and ‘Make More Money from Speaking’.

He has mentored tens of thousands of people across six continents not only on what to say, but how to say it, in such a way that inspires confidence, builds trust and elevates your authority to your audience.

He is the CEO of an international personal achievement company. His products and programs simplify the process that entrepreneurs have to do to become sought after and the go-to person in their industry. He is a sought-after Expert Strategist and consults to some of the world’s largest Personal Development and Training companies.

As a speaker Gary has shared international speaking platforms with the likes of Jordan Belfort, the Wolf of Wall Street and Apple Inc Co-Founder, Steve ‘Woz’ Wozniak, and many others.

Joop Loomans, DVM PhD MBA – Managing Director,  Oculus Insights BV

Joop Loomans graduated at the Veterinary Faculty of Utrecht University the Netherlands in 1988. For the first thirteen years of his career he was an associate and later partner in an eight-vet mixed practice in the east of the Netherlands. His main field of interest was equine and large animal practice with a special focus on management. In 2001 Joop was asked to join the Department of Equine Sciences at Utrecht University to lead and grow the Equine Clinic.  Another mission was to perform scientific research on the social and economic situation of equine veterinarians, including market research in the field of (semi)professional horse owners. This resulted in many submitted scientific articles in international peer reviewed veterinary journals, lectures all around the world and a doctoral thesis entitled: “The equine veterinarian: past present and prospects of a profession”.

With Bob Magnus, Joop organized “Equine Business Management Strategies International” in Europe, Australia and the United States. This resulted in the start of Oculus Insights, a global veterinary business education company that has grown also into coaching, consulting and full management of veterinarians and veterinary practices. In 2010 Joop was asked by the management of the Department of Equine Sciences, Utrecht University to perform a fact-finding mission at Heilan International Equestrian Club in China. This resulted in a long-time relationship. Until September 2019, Joop was designer and Chief Veterinarian of the newly built first western equine clinic in mainland China and team veterinarian for the Jiangsu province eventing, show-jumping and dressage teams. In April 2020 Joop finished a two-year Executive Medical Business Education program.

Joop is designer and program director of a post graduate certificate course created by Utrecht University and Oculus Insights on management, strategy and leadership for veterinary professionals.

Furthermore, he is executive director of the Equine High Performance Sport Horse Group, a global initiative to join forces of human and equine athlete programs to improve our horses and rider’s health, performance and longevity.

Jesse McCall, MBA, Institute for Healthcare Improvement (IHI)

Jesse McCall, MBA is currently a Director and Improvement Advisor at the Institute for Healthcare Improvement (IHI). Jesse joined IHI in 2007 and over his tenure has designed, executed, and evaluated programs and projects around the world. Currently, Jesse is the Improvement Advisor for the IHI Joy in Work Results-Oriented Learning Network. Outside of IHI Jesse is a Teaching Fellow at Harvard University, specifically on courses related to the Science of Improvement. Jesse has expertise in program and product development, practical application of the science of improvement, human capital management, marketing and communications, customer relationship management, and large-scale initiative operations. He received his undergraduate degree in Business Administration from Northeastern University in Boston and his MBA at the UMASS Amherst Isenberg School of Management.

Dr Charlotte McCarroll, MRCVS

Dr Charlotte McCarroll is a Teaching Fellow at the University of Surrey.  She graduated in 2008 from the University of Glasgow and went into a small animal rotating internship at the University of Liverpool.  Following the internship, Charlotte returned to Glasgow to do a master’s and PhD focusing on cardiovascular physiology.  Charlotte came out as trans while at Glasgow between completing her PhD and starting a post-doctoral position in the same lab.

Charlotte usually very active, and when swimming pools are open, a keen swimmer.  It was the love of swimming that prompted Charlotte to co-found a trans and non-binary swimming club in Glasgow and advise Glasgow City Council on how to be more inclusive to different people using their leisure facilities.  It was Charlotte’s work with the council and diversity and inclusion work with the University of Glasgow and other local organisations that prompted nomination for The Herald’s Diversity Champion and Worker of the Year Awards which she won both of.

Charlotte left Glasgow and moved to Hampshire after meeting her now wife through sports inclusion advocacy.  After a return to clinical practice for just over a year, Charlotte then got her position at the University of Surrey where she teaches physiology and is the senior tutor for pastoral care of students in their earlier years of veterinary education.  She is also the welfare representative for the British Veterinary LGBT+ Society.

Bob Magnus, DVM, MBA

Bob Magnus was the CEO and founder of Wisconsin Equine Clinic & Hospital (WECH), a full-service referral hospital and ambulatory practice established in 1992. Starting this business as a solo practitioner, WECH has grown to include 11 veterinarians and 25+ support staff.  In 2005 he founded Equine Business Management Strategies LLC, an executive business education program for the equine veterinary industry.  Joining Oculus Insights he has expanded business education offerings on a global level to the veterinary profession beyond North America including Europe, Australia and now China.

Dr. Magnus shares his passion for learning and enthusiasm for business with his peers. He has presented multiple times for the American Association of Equine Practitioners (AAEP) Annual Convention on topics such as:  Wellness Programs in Practice, Benchmarking & Performance Metrics, Marketing in Equine Practice, Growth Strategies in Equine Practice, The Business News Hours, Pricing Strategies, Business Case Reports and more…  On a national and international level, he has presented on the topics of Negotiation Training, Marketing Strategy, Equine Benchmarking Metrics, etc.… He has shared ideas and best practices at multiple regional and national educational programs and interactive workshops across North America and Europe.

Dr. Magnus has served on numerous national advisory boards and focus groups.

Currently he is owner of Oculus Insights LLP USA and is a senior lobal business consultant providing full management services for veterinary practices and teacher on: Negotiation Training, Marketing Strategy, Equine Benchmarking Metrics, etc…

Jessica May, MRCVS

Jessica has a veterinary foundation in mixed and equine practice having spent seven years working in the United Kingdom and in Hong Kong. Having worked in a variety of clinics, she has experience of first opinion, referral hospital and charity settings. In 2019, she joined the independent Swedish telemedicine company, FirstVet, to launch their pioneering service in the UK. Jessica has a strong interest in flexible working and how it can benefit veterinary professionals and businesses. Jessica qualified as a vet from the Royal Veterinary College in 2012 with a degree in veterinary sciences and a graduate degree in veterinary medicine.

Pam Mosedale BVetMed MRCVS, RCVS Knowledge QI Clinical Lead

Pam is QI Clinical lead for RCVS Knowledge and Chair of the RCVS Knowledge Quality Improvement Advisory Board.

She was Lead Assessor for the RCVS Practice Standards Scheme until very recently. She has worked in first opinion practice for most of her career.

She is also an SQP assessor for AMTRA and edits the BSAVA Guide to the Use of Veterinary Medicines and organises the BSAVA Dispensing Course.

Pam has been involved in establishing Quality Improvement resources for the veterinary practice team. She is passionate about QI becoming part of the normal working day for veterinary teams and contributing to a just learning culture in practice.

Torill Moseng,Vice-President, Federation of Veterinarians of Europe (FVE)

Torill is a small animal practitioner, educated in Oslo, Norway. She became an exchange student in Ghent, Belgium, before working and owning two clinics in Oslo Norway for the past 20 years, mostly carrying out surgery and dental work.

Torill has been President for the Small Animal Practitioners Norwegian organization from 2004 – 2007, a Board member of Norwegian Veterinary association NVA  from 2008 – 2014, Vice President of UEVP from 2013 – 2017, General secretary for UEVP from 2017 – 2019.

She has been NVA President since 2014, a Delegate for FVE, UEVP  since 2007 and FVE Vice-President since 2019.

Torill has also worked in Live TV as a professional in Good Morning Norway for 22 years

Wendy Nevins RVN

Wendy has been a qualified VN for nearly 30 years, having worked in small and large animal practice (both corporate and independent), education, and industry associated businesses; and also being past president of BVNA.

She’s currently assisting an increasing number of veterinary professionals in improving their online businesses via enhanced digital marketing, e-mail automation and deliverability, e-commerce and e-learning at scale. Her CPD listing site keeps her focussed on quality training, and her regular locum duties also keep her active.

Femi Otitoju, Challenge Consultancy

A charismatic and inspirational leader, Femi is a diversity and inclusion specialist with a career spanning over 30 years. Combining a scientific background with persuasive and engaging training skills, Femi is often described as a “gifted presenter”.

Femi founded Challenge Consultancy in 1985 to provide high quality, effective training and consulting services for the private, public and voluntary sectors. Challenge is now an association of trainers and consultants designing and delivering solutions for a wide range of UK and global organisations, including senior leadership teams at the BBC, Eli Lilly, Imperial College London, Nationwide, the United Bank Ltd, Viacom and Zenith Bank.  Femi has designed much sought-after Unconscious Bias and Inclusive Leadership programmes and delivered a wide range of equality and diversity courses, cultural awareness, dignity at work, coaching, mediation and Board development services.

Femi’s most recent success has been in being engaged to design and deliver training on harassment, bullying and sexual harassment at the Houses of Parliament.

Kelly Paull, Clinical Psychologist, NHS

Kelly is a Clinical Psychologist working in an acute hospital NHS trust. She completed the Doctorate in Clinical Psychology in south Wales following varied pre-doctoral work placements, including offending behaviour work within the prison service and dementia research. Since 2013, she has worked for North Bristol NHS Trust in their clinical health psychology service. She specialises in long term health conditions and the effect of trauma and PTSD. She works with individuals experiencing persistent pain, hospital inpatients on surgical wards and, most recently, she has been working with a hospital staff wellbeing team in response to the COVID-19 pandemic. Growing up in a veterinary household, Kelly has had links to the veterinary profession from an early age.

Makenzie Peterson, MSc

As a member of their program leadership team, Makenzie Peterson serves as the Director for Wellbeing at the Association of American Veterinary Medical Colleges (AAVMC). She works to advance AAVMC’s strategic goal of fostering a culture of wellbeing throughout academic veterinary medicine by promoting preventative systems-based initiatives. Makenzie provides subject-matter expertise on the science and application of evidence-based wellbeing practices, as well as the development and implementation of strategic organizational changes to improve the overall wellbeing of academic communities. She speaks on a variety of wellbeing-related topics across the profession to drive positive change.

Makenzie Peterson’s previous roles included being a health specialist for a joint MIT/Harvard-sponsored start-up located in Harvard Business School’s Innovation Lab focused on educating college students on health topics, and at Cornell University College of Veterinary Medicine as their first Wellbeing Program Director creating community wellbeing initiatives for students, staff, and faculty. She served on the Wellbeing Committee for the New York State Veterinary Medical Society, and currently serves on the Board of Directors for the Women’s Veterinary Leadership Development Initiative.

Born and raised in Alaska, Makenzie graduated from the University of Utah with a master’s degree in Health Promotion & Health Education and will complete her Doctorate of Social Work from the University of Southern California in 2022

Justin Phillips, Practice Made Purrfect

A Marketeer with twenty years’ experience, Justin joined the veterinary industry in 2012 enabling White Cross Vets to achieve consistent 20% year on year growth. Along the way he won four Veterinary Marketing Association awards and lectured internationally on veterinary marketing.

As Head of Practice Marketing for VetPartners, Justin was responsible for supporting more than 350 practices to promote their individuality, improve patient care and build a thriving practice.

Justin is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry in order to improve client service and to enable practice teams to thrive. In October 2020 Justin founded Practice Made Purrfect to provide marketing and business consultancy to vet practices around the world.

Andrew Rastall, Connected Vet

Andrew Rastall founded Connected Vet in 2013 to provide digital marketing consultancy for independent veterinary practices.  His presentations draw on over 29 years’ experience in PR & digital marketing.  His presentations often reference his work with 160 or so independent veterinary clients as well as complementary experience from other industries, that have lots to teach the teams that run veterinary practices. Andrew regularly presents in person and through live webinars, most recently on ‘Interacting with your vet during Covid-19’, ‘How to buy a website’ and ‘Driving digital engagement’.

Gudrun Ravetz – BVSc MRCVS

Gudrun Ravetz is a Past President of the British Veterinary Association and of the Society of Practising Veterinary Surgeons.  Gudrun has had a portfolio career including as a clinician, working in industry, management, as a veterinary consultant and as a Non-Executive Director.  Gudrun has also completed a graduate diploma in law. Gudrun is particularly focussed on the workforce challenges of the profession and ways in which this and veterinary working environments can be improved and was recently the chair of the BVA’s Good Workplace Working Group.

When not working on various things vetty she is happiest in the middle of nowhere running, biking or swimming.

Andre Rigo, Director of Sales, Cainthus

Andre Rigo graduated in Veterinary Medicine at State University of Londrina- Brazil in 2005. He is passionate about technology and livestock and after graduated started his career working with IVF embryo technology.

In 2008, he became partner of an Ag tech company, driving the business and operations in Brasil as Director of Operations. He had an active role on business strategy, sales and people management and leadership, including leading projects in Russia and the USA.

In 2015, the Brazilian start-up was sold to a FTSE 250 company and Andre received an invite to move to the USA leading the expansion of the business in that country as General manager.

Currently, he is Director of Sales at Cainthus and is in charge of business expansion in the USA.

Alan Robinson – MRCVS, Vet Dynamics

Alan Robinson has been a veterinary surgeon in practice for 20+ years, a successful business consultant for 18 years to over 600 practices and a director of Vet Dynamics.  His mission is helping independent practice owners improve performance and quality of life in practice.

Issa Robson MRCVS, BVEDS

Issa is  a dedicated farm vet graduating from Edinburgh Uni in 2008. As well as clinical farm practice, she has been a project manager, a lecturer and finally a Veterinary Teaching Clinical Fellow, working with final year students at Surrey, ‘a role I absolutely love!’

In 2016 Issa co-founded BVEDS (British Veterinary Ethnicity and Diversity Society) with her colleague Navaratnum Partheeban after realising that there was no support for BAME (Black, Asian and Minority Ethnic) vets/ students /nurses facing discrimination in the profession.

BVEDS aims are to:

– celebrate, appreciate & encourage diversity within our profession.
-provide education to vets, students, nurses and others involved in the veterinary profession regarding ethnicity and diversity.
-provide a place where people can share experiences and advice on issues regarding ethnicity and diversity.
– promote the veterinary profession to people of diverse backgrounds.
-Support people who need help with issues regarding ethnicity and diversity.
– Collaborate with other organisations and societies to promote our message and implement practical actions to make the profession more inclusive.


Stuart Russell BVSc DBR MRCVS

Stuart joined the team at Nantwich Farm Vets after graduating from The University of Liverpool in 2007 & has practiced as a dairy veterinarian ever since, working with some of the UK’s largest herds in both a primary and consulting capacity. He completed a Diploma in Bovine Reproduction in 2012 which sparked a keen interest in dairy data and statistics, mostly because he felt his knowledge in this area was painfully inadequate at the time.

Having also developed a strong interest in dairy economics & detailed nutritional knowledge in the UK and overseas, Stuart’s unusual skillset is particularly-well suited to helping larger herds which have already solved the easy problems.

Although he continues to work as a veterinarian for certain existing clients, Stuart is a director of Define:Ag Limited, providing consultancy & high-level data science skills for the dairy industry and beyond.

Miguel Ángel Díaz Sanchez – DVM, New Way Coaching

Miguel is an International Certified Coach by ICC and Center for Executive Coaching (USA),  UC Berkeley Extension Instructor and co-author of the Veterinary Practice Management Course.

After leading his own practice for more than 25 years, Miguel Angel Diaz founded the company New Way Coaching  He trains vets in Leadership and Effective Communication and travels around the world delivering his message: “With a positive attitude, commitment, the right tools and training to use them, enjoying the privilege of running your own clinic is possible”.

An International and Ted Talk speaker, he has lectured in countries such as Russia, Poland, Italy, France, Portugal, Greece, Chile, Malaysia, Philippines, Turkey, India and Spain.

Miguel is author of the book “7 Keys to successfully running a Veterinary Practice”, present in more than 12 countries and translated into English, Polish, Chinese and Italian and author of many articles about motivation, leadership, team building, and effective communication.

Helen Silver-MacMahon PGDip PSCHF Cert VNECC DipAVN(surg) Cert SAN RVN, VetLed

Helen is an RCVS Knowledge Champion for her role in the sustained training and use of a surgical safety checklist within the small animal theatre at the former Animal Health Trust.

In 2018, Helen began an MSc in Patient Safety and Clinical Human Factors at the University of Edinburgh. The programme supports healthcare professionals in using evidence-based tools and techniques to improve the reliability and safety of healthcare systems.

It includes how good teamwork influences patient outcomes, key concepts around learning from adverse events and teaching safety, understanding the speciality of clinical human factors, as well as the concept of implementing, observing and measuring change, monitoring for safety, and it focusses on quality improvement research and methodologies.

Helen has been a Veterinary Nurse for 21 years, after qualifying in 2000 she went on to gain the Diploma in Advanced Veterinary Nursing (surgical) in 2005. Helen also holds a certificate in emergency and critical care and a certificate in small animal nutrition. Helen enjoys coaching, lecturing and mentoring and has published several articles. Helen also has extensive referral surgical nursing experience.

Liz Somerville BSc (Hons) PgCert VBM, Loch Leven Equine Practice

Liz is the Managing Director and one of the founding partners at Loch Leven Equine Practice, which was set up in 2005. The practice has grown from a one vet ambulatory practice to a thriving team of 17 people, working from a purpose-built clinic with full surgical facilities.

In 2018 Liz completed her Post Graduate Certificate in Veterinary Business Management with Liverpool University and is currently completing a Diploma in Personal Performance Coaching with The Coaching Academy. Liz is also a Director for the VMG. Liz is passionate about all aspects of practice management in the veterinary industry, and she is particularly interested in the wellbeing of the whole practice team and creating a culture where the team can thrive in their individual roles.

Rebecca Tindall, Head of People and Development at PDSA

Rebecca Tindall is currently Head of People and Development at PDSA. With over 20 years experience in the field of Organisational development across multi disciplined organisations and sectors, Rebecca brings a range of experience about how organisations maximise their performance through their people.

Sally Wilson, MRCVS, Evolution Farm Vets

Sally is a practising dairy vet with a particular interest in helping farms to run efficiently. She works closely with the farm team on how to get the best out of both themselves and their cows but also relishes the odd challenging calving! She is the founder and a director or Evolution Farm Vets; a Board Member of BCVA; an external examiner on the DBR: mother of two and an amateur but slightly obsessed crossfitter.

Amy Xu, Blue Cross

Amy currently works for Blue Cross’s clinical development team, overseeing strategic projects and clinical service design. Prior to joining Blue Cross, she worked as a digital strategy consultant across the corporate and public sectors. She also sits on the Trustee board of a tech-for-good start up charity that aims to use data to provide safe sanitation to everyone across the world. She has a BA in Geography from UCL and a MSc in Management from Imperial College Business School. She is a dedicated mum for two adopted tabby cats.